Bachelor of Design in
Graphic Design &
Technology
Course Overview
The Bachelor of Design (B.Des) in Graphic Design & Technology at INSD is a comprehensive undergraduate program designed to develop creative thinkers, digital designers, and visual communication professionals. The program focuses on design fundamentals, digital creativity, technology integration, and industry execution, enabling students to work across branding, advertising, digital media, motion graphics, UI design, and interactive platforms. Learning is studio-based and industry-aligned, supported by live projects, masterclasses by industry experts, AI-enabled tools, and continuous portfolio development, ensuring graduates are job-ready and future-focused.
Curriculum Structure
- Fundamentals of Design & Drawing
- Design Principles & Color Theory
- Digital Painting & Illustration
- History of Graphic Design
- Typography & Calligraphy
- Product Packaging Design
- Computer Fundamentals for Designers
- Adobe Photoshop
- CorelDRAW & Adobe Illustrator
- Communication & Presentation Skills
- Masterclasses by Industry Experts
- Live Projects & Industry Visits
- Motion Graphics with Adobe After Effects
- Video Editing with Adobe Premiere Pro
- Audio Editing with Adobe Audition
- Sound Design Fundamentals
- Storyboarding & Visual Narrative
- Character Design & Animation Principles
- Traditional & 2D Animation Techniques
- Short Film & Video Production Projects
- Introduction to Creative Marketing
- Design for Advertising & Campaign Concepts
- Masterclasses & Live Industry Projects
- Editorial Design with Adobe InDesign
- Web Design & UI Principles
- Webpage Layout Design
- HTML & CSS for Designers
- JavaScript Fundamentals
- WordPress Website Development
- Search Engine Optimization (SEO)
- Idea Visualization & Design Thinking
- Brand Strategy & Visual Identity Design
- Marketing Management for Creative Businesses
- Portfolio Development & Presentation
- Creative Direction & Campaign Development
- Design Management & Client Communication
- Entrepreneurship for Creative Professionals
- Social Media Branding & Digital Content Strategy
- Content Writing & Digital Marketing
- Professional Communication & Interview Preparation
- Live Film / Media Project
- Industry Internship
Career Opportunities
- Graphic Designer
- Visual / Creative Designer
- Branding & Advertising Executive
- Digital Media Designer
- Motion Graphics Designer
- Junior UI / Creative Designer
- Freelancer / Design Entrepreneur
Eligibility
- 10+2 pass from a recognised board
- No prior design background required
Master 20+
design tools
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Why Study B.Des in Graphic Design & Technology
at INSD
Kolkata
Industry-aligned curriculum built for real design careers
Strong focus on digital, visual, and interactive design
Studio-based, hands-on learning approach
Mentorship from practicing designers, entrepreneurs, and industry experts
Structured career guidance with 100% placement assistance
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Faculty Members
 Ayan Biswas_ HEAD OF DEPARTMENT.jpg)
Ayan Biswas
HEAD OF DEPARTMENT
 Ayan Kundu_Assistant Professor.jpg)
Ayan Kundu
Assistant Professor
 Sohom Das_ UI-UX Professor.jpg)
Sohom Das
UI-UX Professor
 Akritti Jain_personality Development Coach.jpg)
Akritti Jain
personality Development Coach
 Ankan Bandyopadhyay_Visual Design Professor.jpg)
Ankan Bandyopadhyay
Visual Design Professor
 Disha Bhattacharya_Management.jpg)
Disha Bhattacharya
Business & Management professor
Book a Free Consultation Now
Industry
projects
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Life at INSD Kolkata
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PLACEMENTS &
RECRUITERS
Where talent meets industry
11L
HIGHEST PACKAGE
100%
PLACEMENT ASSISTANCE
300+
BRAND PARTNERS
Our Hiring Partners
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Scholarships & Financial Support
INSD Kolkata offers scholarship support to eligible students as part of its commitment to encouraging academic merit, creative potential, and inclusive access to professional design education.Scholarship opportunities are evaluated based on institutional criteria. Details regarding eligibility, categories, and the application process are communicated transparently during the counselling interaction.
Testimonial
Experiences That Reflect
Our Impact
“My journey at INSD Kolkata really helped me grow as a designer. The practical projects and portfolio guidance gave me the confidence to begin my professional journey with Cognizant.”
“Studying at INSD Kolkata was a great experience. The hands-on learning and creative projects helped me understand how the design industry works and prepared me for my role at Technicolor Creative Studios.”
“INSD Kolkata helped me improve both my creative thinking and technical design skills. The learning environment and support from mentors helped me confidently start my career at Wipro.”
“The practical training and portfolio development at INSD Kolkata helped me understand real-world design. It gave me the confidence and skills needed to begin my journey with Kraftix Digital.”
“My time at INSD Kolkata helped me explore my creativity while learning important design tools and concepts. The guidance from faculty played a big role in helping me start my career at Capgemini.”
“INSD Kolkata gave me the opportunity to learn design in a practical and creative way. The projects and mentorship here helped me build the confidence to begin my professional journey at Infosys.”
“My experience at INSD Kolkata helped me develop strong visual storytelling and design skills. The exposure and guidance here helped me step into the industry and begin my journey with Hoichoi.”
“The learning experience at INSD Kolkata helped me grow creatively and professionally. The practical projects and portfolio support helped me take my first step into the industry with Framestore.”